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4 practical ways for more direct newsletters

It’s no secret that companies are approaching customers with services tailored to the interests and needs of their customers. And email communication makes it even easier.

Personalized emails have the advantage of being effective in bringing sales. According to a Direct Marketing Association survey, direct and personalized email accounts for 50% of a company’s total income.

To help you send these emails to your customers without scaring them, see 4 ideas you can try out in your next campaign.

     

  1. Use sales data

So you’ve got a lot of data from your customers’ behavior. The next step is to find a story and share it. The audience loves to identify with behaviors of other users and in this way you will show that you are interested.

You also have the opportunity to build deeper relationships of trust with everyone, as you would in a personal relationship.

Last year the Spotify platform did what we described above. Not only did they list music trends for 2016 but also sent personalized emails to customers with details of their personal music choices during the year.

Do not forget to include in your newsletter ways to interact with your products or services. Whether you have a discount or a hyperlink to your new products, place an action button to continue the interactive relationship with the user.

     

  1. Send notifications of forgotten items to your cart

These notifications serve as a reminder to the user to make purchases for products that have expressed interest. According to MailCharts, 33% of these emails lead to a successful sale.

To influence your subscribers to open these emails, include phrases that highlight the urgency of the subject. For example, the “Do not Forget” or “Forgot something?” Works very well because they are short prompts and are interested in reading the newsletter.

Still one way is to give an exclusive offer for the purchase, a bonus or a discount.

     

  1. Celebrate with them

If you collect information such as the customer’s birthday or when he first made the purchase, please email with wishes.

When you do, do not forget to include a gift. In the newsletter below of Sephora, send greetings to the customer and together a free product. The ideal way to instill the customer and to win all the winners.

As you can see, Sephora calls us with our little name. This gives a personal and direct tone as if it is a one-to-one discussion.

     

  1. Send products of interest to them

Whether you notice visitor behavior on your site or if you ask them on the registration form, use this information to send them email with what they are interested in.

The NFL store, for example, asks its new subscribers for their favorite team. So they send personalized newsletters with photos and material from what they replied.

Prospects are unlimited in communicating with your customers. Whichever way you choose, you know that customers will be happy to receive such newsletters.

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