You are already aware that the average user is selective in the email he reads. A key success factor in Email Marketing is how the email text is structured . Already from the first lines will decide the reader if it is worthwhile to continue reading or to delete it. For your part as a sender you definitely want to create email, which is not just beautifully designed but they also offer interesting content . Below we give you some ideas to compose attractive texts for your email .
The purpose of your email is to solve a problem or satisfy a need either private or professional. First of all, however, you need to report this problem . So ask yourself: “What problem solves my product or service? Save time and money? Does it make it easier for a private or professional everyday life? “And especially” How does it relate to my audience? “.
The more relevant the problem with your audience, the more likely your email is to attract the reader’s interest. The goal is to identify your reader with the problem you are reporting and to become aware of it .
Once you’ve recognized the problem, you need to address it to the reader, especially at the beginning of the email . To do this, you only need ONE sentence . Yes, you have read correctly, a suggestion. No one is going to read a whole paragraph, full of descriptions. For this reason, be comprehensive, using simple and simple words and expressions .
Suppose you offer relief products from muscular pains. A possible statement of the problem could be: “We know you love your work but not the back pain when you turn from it” or even in the form of a question: “Did you suffer pains from sedentary lifting or standing?”
The problem in this example is the muscular pains that are due to our day-to-day activities. By reporting the problem at the beginning of the email, the reader is more likely to associate the problem with your product and take the action you are targeting , in this case the purchase. Instead, if you started the email with a phrase like “Try new ointments to fight muscular aches”, the reader might not have made the same link and therefore stopped reading the email.
As we have already pointed out above, the purpose of your email is to provide a solution to the problem or need of your reader. Once you have reported the problem and you have taken interest, you are ready to give it the solution. This solution is of course associated with your product or service . Please state it briefly and comprehensively, just as you stated the problem. According to the above example, it could be a phrase like: “Relieve pain with a good set of products.” A solution says the problem is reached and a direct connection to the product is achieved .
As a result, you have gained the interest of the reader who has identified the problem and has linked his solution to your product or service. Highlight this link by quoting the benefits it will get from using it . And in this case, you must be brief and clear in your message. Do not digest in framed text in paragraphs, but use a clear structure, such as bullets with small sentences and highlighting the most important bold words .
Beyond that simple way – and depending on the product or service you offer – there are a number of additional ways to boost both the benefits of acquiring or using them from the reader and the unique benefits of your business >.
For example, you can quote
Tell your audience how your product or service offers solutions.
For example, suppose you offer marketing consulting services for small businesses. Explain how a local clothing business has increased its clientele and sales within a short time. Again, do not widen with complicated narratives, you only need one, two sentences.
Incorporate customer testimonials into your email. Add a photo of your smiling customer with a brief quote with his (positive) opinion or experience about your product or service. This strengthens the reader’s confidence towards your business and ultimately what you offer .
After the reader reads your email, you want to act . Do you want to make a purchase, fill out a form or download a file? To do so, must have a feeling alert .
How can you challenge it?
We’ve emphasized several times that every email needs a Call to Action , depending on your goal. So create a link button that will lead the reader to landing page you want to do the desired action. Place it at the end of the text to follow the logical order of the text .
We have already talked about the sense of alertness that your texts must create. Lone words such as “buying” or “booking” should be avoided. Instead, choose short, strong words and combine them with verbs in the imperative, which will convince the user to act quickly . Two to five words are enough, placed over the button or the link, to make room. Also make sure the prompt matches the email content . For example, if your text concerns a discount coupon, Call to Action should prompt the reader to obtain it.
Here are some examples of Calls to Action:
Get it now
Download it now for free
It started today
And here’s the rule of experimentation . Create buttons and links with different Calls to Action and see the best results.
With these basic ideas and practices, you have a basis for writing interesting and appealing texts to your emails. Customize the language and style of your texts according to your audience, your business, and your products or services . Experiment, analyze your campaign data, and see how your text contributes to success Your Email Marketing Strategy .