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Analysis of the basic structure of a successful newsletter

Bulk email in the form of newsletter is one of the most popular ways advertisers trust to communicate with their clients.

And they do well! With the right strategy the newsletter is the ideal method to promote a company’s products and services as well as to communicate with its customers.

But do you know what you should include in your email so you get the best results? If not, then you may lose valuable clicks and sales.

In this article, we’ll look at the elements that we should include in our newsletter to make our campaigns more profitable.

Part One: Basics of the newsletter

For many professionals in the field, the “Sender Name” and the “Subject” of the email are unnecessary details and do not require special attention. This is a LONG, because these are the information the recipients see first when they receive an email from you. Very often, it will depend on whether they will open the newsletter or not.

So, use these two fields to give you the best first impression.

Sender Name: Select a name that will be recognizable by your customers. This may be the business name, your own name or a combination of both. For example, Georgios Anastasiou from Electronics of Athens. Whatever you choose, make sure you are consistent and do not change it so your customers recognize the identity of the sender directly.

Email Subject: Generally, the topic should be short and concise. Most readers take a quick look at the subject, so make sure you get the first-reading interest. Try to be clear about the content of the newsletter and direct. Do not be afraid in some cases to enrich it with a dose of humor. You can also read our article on how to do this your email affair more attractive .

Part Two: Details making the difference

Logo: Helps customers recognize the company behind the email. Place it on the top of the newsletter.

Navigation: If your newsletter includes many articles, it would be helpful to include readers to include internal links to articles and a basic navigation at the top.

Headlines – Headers: Make sure that the headings separating your content are distinct from the body of the text. Try different color variations and font sizes.

Images: The images accompanying your text should be relevant and in harmony with the aesthetics of the newsletter. Remember to add alt text (alternative text) in case you do not load it immediately into the client’s e-mail program.

Prompt for interaction: Your customers’ reactions are very important as they help you improve in areas where you are lagging behind. Include links for communication and observations at the bottom.

Social Media Devices: In the light of the above, it’s important to make it easier for your readers to share your content on social networks (Facebook, Twitter, etc.), visit your business pages as well and leave comments and criticism.

View it in the browser: Include a link to your newsletter to open the campaign in the recipient’s browser. Read about adding a web publishing link.

Quality Content: The newsletter content should be relevant to your customer’s interests and help them solve problems.

Color Palette: The campaign’s color shades should be in line with the business logo. Experiment with different colors in the background (behind the text) and leave gaps in appropriate places to make it easy to read. Read our article on selecting colors in the newsletter .

Links to the footer: According to the guidelines of the European Legislation (2003), there should be a distinct deletion link where the recipient will be removed from our list because he does not wish to receive any newsletter anymore.
See our educational video on our YouTube channel.

We hope this article was useful to you so that in future you can build a more efficient newsletter for your business. As we always say, experiment with the items listed and see what works best for you!

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