Firstly, it should be stressed that a good newsletter is necessary to have quality content that will cover the reader. If the content is not useful to the final recipient, then appearance alone will not help to achieve its purpose. However, assuming you have valuable content, the right planning will help keep your reader’s interest in reading and buying services or products you are promoting.
Before you start planning, think about what your audience is, what kind of images to include and style, formal or casual.
See existing artwork to find out what works best and what not. Templates can very well become your best friend. It is preferable to get data from a ready-made artwork, rather than drawing it from scratch. Test and combine different visual arts. At Emailsystem you can choose from a large collection of free templates.
Whether you are designing a newsletter for printing or for electronic distribution, there are some basic rules to help you look professional and easy to read. Below we will see some rules.
Excess always leads to false impressions. If your newsletter consists of many fonts, color contrasts, graphics and photos, the reader is likely to ignore it. Keep your content on a simple and understandable level.
For more information on the structure of a successful newsletter, read our articles in the “ Newsletter construction “.