Regardless of the size of your business, those who are interested in the best marketing methods that will drive more and more to your website and increase your reach and clientele, you’ve certainly heard of Google AdWords : Google’s online advertising service, which is also popular in our country in recent years. But is AdWords more effective than Email Marketing? Perhaps would it be better to invest in advertising rather than email campaigns?
Before we go into answering these questions, let’s take a look at the features of the two methods:
One could ask the question: Why bother creating an email list, a persistent and time consuming process, while I could sell through my AdWords my product or service quickly and have a direct profit ;
The answer is not self-evident . For example, think about what happens if you stop your adwords campaigns. You will immediately notice fewer (or no) visitors to your website. So if you stop your ads, you will no longer have visitors, you will not have the sales you want or the goals you have set. In short, your profit will shrink.
And now think about what happens if you use Email Marketing and stop sending your email campaigns. Exactly: And in this case you will notice significantly fewer visitors to your website.
ONLY: Unlike AdWords, you already have a list of people who are interested in your products or services . No one can get them! At any time you can contact your subscribers again, send your campaigns with offers and promotions of products and services, or let them know. You have already created a core of potential customers, it will not decrease as much as it can if you support only in AdWords.
These are the key benefits of Email Marketing vs. AdWords. On the other hand, this does not mean you have to reject AdWords , which is a very important tool of Online Marketing. You can easily use it to improve your email marketing strategy. How? We’ll look at this in our next article.