Every day we receive too many promotional emails along with those that relate to and relate to our work. Most of the things that are relevant to our work are important and the others are either choosing which ones to read or letting them read at another time, or simply deleting them even if we do not know what it is about.
But what criterion do we choose to read first and what later? Which email will draw our attention? Which email will we delete? “ This email will be the most interesting, the most eccentric, what will give us something useful, helpful to push us to double-click and learn more about the content “.
We did a survey of our customers’ email. We recorded what email had the highest open rate , we have seen what they have in common with their way of writing and writing, we have grouped them together and presented below their common features:
1) The length of the email was not greater than 40 to 50 characters. Of course, there were exceptions with some big issues as well as some very small but the vast majority of them did not exceed 60 characters.
2) The subject was simple, distinct, clear without leaving implied. General and vague topics such as “For those who can and want …” or refer to a mystery such as “This email will change your life” had too low rates. It is advisable to have an incentive but if the message is too general and vague, it is most likely not to be read.
3) We noticed that the recipients worked positively on emails that mention the numbers in question. For example, “6 ways to save electricity” is much better than writing “Put the Economy in Your Life”.
4) Especially successful were e-mails that reported a specific location like “3 great slimming deals in Patras”.
5) Quite popular were those where the subject of their email was a question. Usually the questions give food for thought and this can be an incentive for the recipient to continue and read your email.
6) Big percentages had emails that used special characters such as dashes, brackets or brackets. Typically, these characters help to read, because they divide the subject into 2 or 3 points, which may mean something different. For example, “[EmailSYSTEM] Email Testimonial” You see that in brackets we mention the product company that helps you identify the sender and then the subject of the email.
One of the most common questions we have is whether we have to write them email topics all capitals, all small or a combination of both. At first it is not good to have the whole subject of the email in capital letters. Many spam filters view this as spam and thus lead them to the spam folder. Caution! It is a different thing to highlight in a few words of the subject and it is a different thing to be your whole subject in capital letters. If each sentence you write, you have the first letter, then your email usually becomes more formal, it has a corporate character.
If everything is written in lowercase then your email becomes more personal.
Of course, you should always bear in mind that the above are mere findings and ideas. To see what works and what does not work, what it is and what is not profitable for you, you have to do tests. You should experiment with your campaigns. You should come to your recipient’s post and wonder if you would be happy with the email you want to send if you would read the email you want to send.