When a well-written email reaches your computer, it instantly draws your attention and without a second thought you know whether to act (ie buy a product) or not. It absorbs you and you can not resist taking the next step.
These emails may look like they were made in a matter of minutes. So of course they look. Sure, composing a clean and persuasive message requires additional work from the marketer but is worth it, as the results are the increase in sales or visits.
Steps to build an effective campaign
What are the main features that make a newsletter effective? Think they are steps with reasonable steps.
In addition, the bottom part of the footer where social media, deletion link, etc. can be, is important.
On these steps, as mentioned above, we must go from one to the other with careful movements. The name and subject should cause the user to open it. The header should explain what our email contains and keep it in mind. The main body of the text should be convinced by the user to click on the link and finally to be promoted to the purchase page.
Enrich with positive images
Your pictures play a lot of your way to get the YES. Promising an exclusive service and showing a general picture, you do nothing. Make sure your pictures enhance the central message and reappear on the landing page. In this way, users feel they have visited the right page and are likely to continue below (product markets).
In the subject line we say “great discounts on dresses this week”.
But the title says “All 30% discount products” with a variety of clothes presented.
Is the email really wrong? No. Do you feel that you are lost? Yes.
The first YES (opening email) have not been confirmed in email and title. Whenever a customer needs to think about linking the data, we lose a part of our audience. So, this is a big NO in email marketing.
Your message is much stronger when you’re clear and simple.