Below we present three simple but very useful tips to keep in mind before starting to build your first newsletter.
There is a lot of people reading their email from the preview screen and does not necessarily open in full window the email to read it all. This involves two basic things:
First, the images are disabled, so if your email is just an image and it has no text, the recipient will not be able to read its content. A very good and smart idea to give your visitor an incentive to turn on images is to fill in the ALT tags of the image correctly. For each image you can describe what is displayed by filling in the field ALT so that your recipient understands the message you are trying to convey through the displayed image.
Secondly, it should “ideally” the newsletter length is equal to or less than 600px. If it goes away from this dimension, your newsletter will “stretch” to the right, so our recipient, being in the preview, does not see all the email but a piece of it, so it will lose valuable information. So keep in mind that the length of the newsletter is up to 600px.
Now enough people read their emails from both their mobile phone and from a tablet device like the popular ipad. There are some modifications to the newsletter CSS code you need to keep in mind, especially as regards the size of the newsletter. You should be familiar with in the sense of responsive design as mobile devices tend to compress pictures, buttons, headlines,
3) Background and Large Images : As we have often mentioned in our other articles, the newsletter is not a website. There are several restrictions in the newsletter, and the most important is the use and viewing of images. The most popular email client, Microsoft Outlook, has a serious problem with displaying table backgrounds or td backgrounds. There are how to place a picture as a background in a table or a cell in a newsletter backgrounds in cells or tables , but they are by no means suitable for simple users. They are advanced solution solutions that you will definitely need to know from HTML and CSS programming.